Researchers

Marisol has worked with a wide array of industries and clients including financial institutions, personal hygiene products, radio stations, automotive, electronics, technology, pharmaceuticals, medical and telecommunications.  Her experience has also given her the opportunity to work with several firms in Puerto Rico as well as in the U.S. that tend to Hispanic markets.

Before her successful career in market research, Marisol was an Advertising and Public Relations professional, managing accounts and providing integrated marketing communications consulting.  She has received qualitative research and moderation training from the RIVA Training Institute in Maryland and is a part-time professor of Communications at Universidad del Sagrado Corazón in Santurce, Puerto Rico.

With over 15 years of applied research experience, Marisol previously served as Senior Project Director at a local research company where she was an active participant in qualitative research projects, its management, overall design, questionnaire development, analysis/interpretation, group moderator, and report writing.

She holds a B.S. in Marketing and International Business from The Ohio State University and an M.B.A. in Marketing from the Universidad Interamericana de Puerto Rico.

Marisol enjoys spending quality time with her family – including her seven dogs (Bongo – ShihTzu, Nala, Gretel, Lilo, Marko, Piper y Sole, Mini Schnauzers).   She also enjoys jogging, cycling, and winding down on a sandy beach listening to the sound of the ocean, and loves to eat “mofongo”.

Diana holds a B.A. in Communications with a minor in Marketing from Universidad del Sagrado Corazón in Santurce, Puerto Rico.  Over the last 25 years, Diana has been responsible for overseeing the research department of various local market research companies and advising project teams on complex analytical and methodological issues. She was also in charge of leading the Client Service Division in several of these companies.

She has focused her efforts in a number of specific areas including: brand awareness and image, new product testing, and customer satisfaction.  As an experienced focus group moderator and in-depth interviewer, who also handles debriefing and strategy sessions, her experience spans a wide variety of industries, including: consumer retail, banking and pharmaceuticals.

With ample experience in the international and domestic market, she was an instrumental part in the development of a multi-country branding and segmentation study in all of Central and South America. She is a QRCA member since 2008 and was the team leader for eight years in an ongoing consumer study that tracks consumer insights, environment, attitudes, and behaviors of Puerto Rican consumers as they relate to and impact the supermarket industry for MIDA (Marketing and Distribution of the Food Industry Chamber).

Diana likes to spend her weekends at the beach, relaxing reading a good book and enjoying her grandkids.