“Research is to see what everybody else has seen, and to think what nobody else has thought”
We will handle your business, personally. We are conscious that clients today look for research consultants with the ability to drive action and that return on investment is prized much more highly than simple understanding of quantitative and qualitative research.
Qualitative research seeks out the meanings and motivations that affect people’s choices as consumers. These include beliefs, attitudes, value systems and other driving forces that shape their behavior.
Quantitative research provides clients with quantifiable data or probabilistic projections: measurements of satisfaction, loyalty, profiles and segmentation of consumers according to attitudes or preferences, rather than explaining the reasons behind responses, which is the...