Our success hinges on the knowledge and expertise that our qualitative researchers possess and this sets us apart; we have made a point to keep abreast with research methods as they develop. With over 35 years of combined experience, our expertise goes beyond moderation. By providing interactive and custom qualitative research for our clients we make sure that the main goal of any research, which is to find answers to questions, is accomplished.
Sometimes the most appropriate research method may be a newer one, or a more traditional one, or even a combination of both, at Lighthouse we are prepared to recommend the one that better fits our clients’ needs.
What makes us different from the rest? Our researchers do not simply service your needs, you will work with someone who understands your needs and commits to deliver excellence by being with you from start to finish and becoming part of your project.
There are several methods that can be employed to obtain the information you may be seeking.
- Focus groups
- In-depth interviews
- Ethnographies (in-homes/shop-alongs)
- Website usability testing
- Auto clinics
- Taste Tests
- Hybrid Studies
Lighthouse also offers an unparalleled variety of qualitative methods, including those made possible by online and mobile communications. With these new technologies, researchers at Lighthouse will gain insight from participants in novel and different ways while helping you be part of a worry free study without the expense and headaches of travel.
Some of the options that are available today and that our significantly experienced moderators on Online focus groups and Online surveys will guide you through and introduce you to the possibilities and challenges that each method provides include:
- Webcam (video): one-on-one interviews or groups
- Online discussion boards
- Online journals and video diaries
Translation – At Lighthouse you can count on a translation service of excellence. Our bilingual professionals provide effective and accurate real time translation, from Spanish to English or English to Spanish. We offer translation services for focus groups and IDI’s, as well as online methods.
Transcriptions – Lighthouse offers competitive pricing and reasonable turnaround timings. We can also upload sound bites from focus groups and IDIs in either English or Spanish.